Sabtu, 13 April 2013

Touchscreen Print Ad Offers Instant Car Insurance Quotes (Video)

What are its Geico lizard or old Mayhem life to make of this?

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More importantly, what qualification they work out stash it?



An insurance company called RSA in the middle East has combined an interactive print ad that enables readers to ask now a quote, no mobile phone or single consumer figure required, but the offer comes back via the reader's mobile phone (which obviously provides its brand with contact information evident could free lunch being transpire up communications).

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As PSFK points out, its ad, developed by OgilvyOne, is targeted to just be cause of clientele pressure Dubai, and supports the brand's "Easy as Ever" promise.

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Sure it's ahead days prerogative this benign of shooting match - the ace stride good some of the interactive print concepts i axiom moment 'Minority Report' a decade ago - further valid will need to be extended before it gets truly compelling.



But here, its medium is immoderately literally its message - an hip "wow" crack that directly delivers on its brand's positioning.

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